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These social media influencers are mostly just regular people who post about their everyday life and passions in their own idiosyncratic way which translates into hundreds and thousands, and even millions of followers across platforms like Facebook, Twitter, YouTube, Instagram, SnapChat. The followers are a sizeable population swayed not by actors, rockers or sports stars but by these online celebrities who create their own eclectic content. Be it travel, cooking, fashion, comedy, gaming or pets, these influencers are unafraid to tell the world about ordinary or climactic moments – their pet cat’s windsurfing feat, a new sleeping position or a savage meme about the royal wedding – at times fortified with hashtags.
Once the ordinary Joes and Janes of the Internet, what they do and how they do it, all of that matters to enough people now who are enabling them to parlay their ‘likes’ into lucrative living with brands both big and small coughing up big bucks for a post or a tweet.
Here’s a break-up of the big monies ‘social media stars’ across different categories are paid:
* Category A+ (More than 5 lakh followers) = Over Rs 1 lakh
* Category B (1 lakh to 5 lakh followers) = Rs 50,000 to Rs 1 lakh
* Category C (50,000 to 1 lakh followers) = Rs 20,000 to Rs 50,000
* Category D (20,000 to 50,000 followers) = Rs 5000 to Rs 20,000
2000 to 20,000 followers = Rs 2,000 to Rs 5,000
500 to 2000 followers = Rs 200 to Rs 2,000
On an average, India has an estimated 350,000 social media influencers currently.