According to Forbes Fab 40 list, Indian cricket captain Virat Kohli has a brand value higher than that of football star Lionel Messi, golfer Rory McIlory and Golden State Warriors’ shooter Stephen Curry. Forbes has valued the Indian skipper’s brand value at USD 14.5 million and that puts him in the seventh position in the list of top 10 athletes for their brand value.

| Oct 26, 2017, 16:38 IST

Highlights

  • Kohli has a brand value higher than that of football star Lionel Messi, golfer Rory McIlory
  • Forbes has valued the Indian skipper’s brand value at USD 14.5 million and that puts him in the seventh position in the list
  • Tennis legend Roger Federer tops the list with current brand value of USD 37.2 million

According to Forbes Fab 40 list, Indian cricket captain Virat Kohli has a brand value higher than that of football star Lionel Messi, golfer Rory McIlory and Golden State Warriors’ shooter Stephen Curry.

Forbes has valued the Indian skipper’s brand value at USD 14.5 million and that puts him in the seventh position in the list of top 10 athletes for their brand value.

Tennis legend Roger Federer tops the list with current brand value of USD 37.2 million, which is 3.3 per cent higher than 2016. Behind Federer is Cleveland Cavaliers LeBron James (USD 33.4 million), down by 1.8 per cent from previous year.

Retired athletics legend Usain Bolt is third with a brand value of USD 27 million followed by Cristiano Ronaldo (USD 21.5 million) and Phil Mickleson (USD 19.6 million).

Just ahead of Kohli is Tiger Woods at USD 16.6 million, which is a whopping 27.8 per cent less than this previous year’s brand value. Kohli and Curry are the first-timers in the list.

The Forbes Fab 40 determines the value of the top brands in sports by quantifying the amount by which the name contributes to the value of the athlete, business, event or team. Business brand values are the amount the enterprise value of the sports business exceeds the average enterprise value of comparable businesses. Event brand values equal the event’s revenue-per-event-day.

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